Youth Weekend

Creative Direction · Graphic Design · Merchandise Design TUL WKND is a two-day youth weekend event for middle and high school students. Event collateral includes digital and print promotional materials, digital in-room experiences, booklets and other printed assets like name badges, and merchandise like t-shirts and hoodies.

Inspired by vintage travel tags, I created over 18 different country tags in Adobe Illustrator as the main graphic element for this look.

Below, you will see three different concepts delivered to the team at BattleCreek before this look was chosen. Each concept shows key art, invite cards, banner concept, t-shirt designs, and branding graphic elements.

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