These sermon series represent some of the many visual campaigns developed by my team over the years. Whether supporting a major campaign like Christmas or Easter or a one-week ministry event, each series began with a central visual direction and expanded into a cohesive collection of digital, social, print, and in-room communications.
CONCEPT DEVELOPMENT
The design team developed and presented multiple creative directions for each series, collaborating with executive and ministry leadership to refine the visual direction and carry it consistently across the campaign.
The creative request was for a series called "Multiplying Me" using a summer color palette and using dandelion imagery. Here are two concepts developed for the series, showing how an initial idea translated into social and in-room applications before the final direction was selected.
VISUAL STORYTELLING
Once a direction was established, key art became the foundation for a larger visual system.
For weekly sermon recordings, artwork was adapted for the studio's LED wall and additional in-room applications. Each week, variations were created to support the individual message while maintaining a cohesive series identity.
DIGITAL + SOCIAL
The visual system extended across social media, YouTube, presentations, and other digital platforms.
For this series, I combined custom hand-lettering with sans serif typography to create a more personal visual voice while maintaining consistency across the campaign.
Additional applications included Instagram Stories, YouTube thumbnails, series backgrounds, and lower-third graphics used within video content.
PRINT + PHYSICAL EXPERIENCES
Digital campaigns were also translated into physical materials, including studio recording tickets and a 70-page workbook created for church-wide community groups.
Developing these pieces required adapting the visual language from screens and in-room environments into tangible, easy-to-use materials.
CONTENT + COMMUNITY
The campaign continued beyond the weekend experience through photography and behind-the-scenes content from sermon recordings, giving the communications team additional visual storytelling opportunities for social media.